Management End to End Servicing


Creating Digital Ecosystems That Focus On Turning New Consumers to Returning Satisfied Users

Some of the top businesses that have user penetration on a global scale agree on one thing. That growth surge in the 21st century is directly proportional to a customer’s user experience in the digital domain.

Unless your business has a proper framework for consumer behaviour in your digital landscape, a nip in the growth is expected.

What is Digital Experience

Digital Experience is a broader idea which summarizes the total interactions a user/customer/consumer has with your business’s online presence. Your website or your digital presence is the first and the foremost gate of interaction with your would be consumer or your existing users.

This experience does not just factor on a user’s interaction with the digital medium but as the business as a whole.

Customer Experience (CX)

From statistical veterans to newly minted millennial data marketers, everyone agrees to the fact that a consumer’s experience is the ground zero for business excellence.

While almost all businesses recognize this, not every business tends to realize this. Even with the common knowledge that a consumer is the main focus of a business process, companies tend to focus on building superior products and services while failing to deliver experiences that come with the product.

Applications have to be interactive and should be talking to users than being just another display stations.

At any given point of a user cycle, a user wishes for things to be done easily. Quality is a

realizing factor. A user who is satisfied at every step of their journey should REALIZE the quality of the service/product than they going through an arduous journey to know the value.

While the latter is a common problem, businesses feel that users need to go through this. But it is far from reality.

Digital Experience vs User Experience

One of the major misconceptions that companies have about Digital experience is how they amalgamate with one other.

User experience is the definitive principle of how a user feels while he/she is making a consumer cycle through your business. This includes the customer service, experience on the platform, their interactions both online and offline.

A digital experience, on the other hand, deals with the first time or often digital relationship that you have with your customer/user. This is an umbrella term that amplifies your business’s voice over the digital spectrum.

User experience is more of an end product of your net business processes whereas digital experience is the practice and ideology of how you project your business and how it impacts your customers on the internet or through any digital medium.

Digital Experience could mean through a variety of platforms or applications. This could be your consumers interact with you via your social media presence, web application, ERP point of contact, E-Mail, Android or iOS mobile applications.

Your consumer should be experiencing a story through a single user cycle. Web applications that are build to inherently engage with users and lead them on an adventure are on the rise.

The average attention span of an individual, in 2019 has been reduced to about 8 seconds. And with a competitive internet landscape, a users attention on the internet is the biggest war is being waged.

Your entire digital presence should portray and tell a story. Engage your users on every click, view and impression that crosses their path.

This very war for human attention has been the crux of the digital experience revolution and a top priority as well as a KPI for global businesses in the 21st century.

Why Response informatics

Given the fidgeting attention spans and vibrant internet culture, a majority of consumers belong to either millennials or generation Z. It is an incredibly tough nut to crack

As digital framework enablers, we at response informatics understand that communication is the key to a better experience.

Often than not, companies confuse communication as stating out facts and narratives that are aimed for masses.

Clear communication can arise only when you are writing, talking or directing your content towards a single user. Our user profiling and our veteran expertise in data analytics have helped us leverage the true potential of data to draw a clear picture, construct a story and then use this story to create an entirely niche specific and consumer indulgent digital ecosystem for your business.

Every single digital framework that churns out of our thought mill is designed specifically designed to fit perfectly within your consumer’s ideal user profile. Thus making you a business that can TALK to a user than preach to them

Cloud Computing

Let us take your network infrastructure to the next level.

Advanced and most secure cloud computing frameworks and services by Response Informatics 

Cloud Computing and its impact on Global Businesses

As businesses grow, the ability of an organization to administer and coordinate on large scale diminishes slowly leading to inefficiency. New technological infrastructures must be built to accommodate these newer developments. A vast number of hardware supplies and storage space for large volumes of data must be incorporated which drives to heavy investments.

A lot of these costs and effort can be reduced if most of the processes could be shifted to the cloud. Picking a suitable computing practice saves both time and money. Cloud computing is a paradigm that provides on-demand network access to shared computing methods.

It is a framework that helps in managing, storing and processing data all online. Businesses all over the world now experience diminished costs thanks to migration to cloud computing. The speed of processing information has increased thereby more productive time is made available to the entire workforce.

When a global market expands, the expectations on the quality and performance of all products and services increase. To achieve these benchmarks, organizations must be fast. They can achieve this speed by providing scalable, cost-efficient, customizable and easy to operate platforms for professionals working in it.

Cloud computing is a highly interactive framework of an idea that allows the development of applications in the Cloud(i.e., virtually) and can be accessed through the internet. Thanks to cloud computing, Software development, hosting, programming and development of applications, management of IT infrastructure can all be sped up and thus save a ton of time and resource.

Various Components of Cloud Computing:

Depending on the requirement and the configuration of these requirements of businesses, cloud computing particularly allows three different types of services. These are orchestrated in the order of Software as a Service, Platform as a Service and Infrastructure as a Service.


For any company to host on-premise software, comprehensive hardware is necessary. Also, a lot of human capital and productive time is spent to trace and correct and maintain the software and its associated platforms on individual systems of the customers.

Application Development and Integration

Customized Applications that Revolutionize the very foundations of your business processes

Web Applications For the ever-growing global business Needs

Global businesses are behind enhancing efficiency by delivering outstanding customer services through the digital world. With prominent Web applications, companies become better at decision making and opening new business opportunities. Organizations strive to grab applications that can be upgraded, modified or even extended to match the future needs. Also, adaptable applications that get the job done with a limited investment are necessary.

With the birth of applications that are essentially different in kind driven by various sources of data direct businesses to overcome performance obstacles. This is crucial to improve efficiency across different departments of an organization. The workplaces that concentrate on application development and integration into business processes have the best technology infrastructure and also leading revenues.

Integrating application development with business processes enhances development projects thoroughly and off-the-rack applications; enables customization of internal applications and inherent integration projects, allows document management and tracking systems, magnifies web-based applications, provides open source solutions and industry-specific application development, All of which, empowers interoperability between employees, clients and partners.

Emerging Technologies

If business groups want to race in the global exchange, it is not only important to know the latest technologies, but also comprehending methods on how to utilize these emerging technologies to improve their position in the market is very much essential. Application Development and Systems Integration are two such techs emerging nowadays.

Application Development:

Some companies deliver web-applications to their workforce and customers that function correctly but the visual perception is not so convincing. Application Development Solutions can expand new graphics to improvize user experience without jeopardising current functionalities.

At times, even if the application performs the way any business group requires it to function, a disappointment is may be seen because of the speed and accuracy of the results from the application risking the reputation of the organization. Application development solutions help modify and adjust the applications being used to maximise returns.

Project Management, Business Analysis, Testing and quality assurance and any more applications can be achieved through Application development solutions. Application Development solutions involve the following procedure.

  • Businesses must have a strong purpose to create web applications. All the necessary data is gathered regarding the same.
  • It is always better to take feedback from customers in order to deliver services as per their demands.
  • Creating a blueprint on special features should be maintained and updated on a regular basis.
  • Developing a project management document is essential to guide the team.
  • Proper technological infrastructure is crucial to provide extraordinary performance.
  • An application thus created is checked for speed, accuracy and functionalities it is meant for.
  • Testing is done to check compatibility security and the usability of the created application.
  • Maintenance is the most crucial as the application is already being used by the users and they can face issues any moment.

Systems Integrations:

It is essential to integrate multiple processes in vast organizations to improve product quality and performance. This is possible because various systems combine to give great functionality. Systems Integration ensures that services are tested and completely documented even before officially delivering it to the customer.

By integrating systems of distinct processes of a company, it becomes more manageable and expeditious to identify blocking issues. Assigning responsibilities to fix these blocking issues turns much simpler than earlier. Due to the connectivity achieved by integrating subsystems, scheduling dates for teams responsible happens at a rapid pace thereby closing the issues in no time.

Business organizations swim in large volumes of data every day. It is a tedious job for each team in the company to understand if certain data is useful. It is may be beneficial for some other department though. Thanks to systems integrity, which enables multiple subsystems to be transparent with each other and hence saving a lot from storage costs.

As discussed above, communications between various departments and processes in a company lead to reduced costs. Only by maintaining links, the company can stay efficient and productive. It is the emerging technology of Systems integration that bridges this gap by providing interdepartmental communications.

Why Choose Response Informatics:

Response Informatics ensures to match the unique requirements of each organization and deliver quick TTM(time to market), thanks to our team of highly experienced industrialists, engineers and developers. Also, the real-time advanced web applications that our workforce provides, allows businesses to deliver superior consumer experience.

We, at Response Informatics, strive to solve complex integration problems of business groups from all around the digital world. Our team also helps enterprises in improving their existing applications, thanks to our application development solutions.

Our uninterrupted services enable corporations to experience increased efficiency and agility. We help organizations to invest less(cost of ownership) for excellent application development through which they can deploy sustainable integrations of front end and back end systems, leveraging their current application investments.


Data is the New Oil

And We are seasoned Miners

The Power of Data in the 21st century:

Walmart is an American supermarket which recently unveiled an AI-powered(Artificial Intelligence) store of the future in New York City. The workforce of Walmart used to take several days to identify the reasons behind abnormally low sales at some stores. Not all the customers have time to speak about the products they are interested in, which makes it a tedious task for the department to decide on how much of the infrastructure has to be allowed for each product. Also, detecting the levels of inventory each time an item is picked from the mart, is a time taking process for human potential.

Exceptional and powerful applications like artificial intelligence, machine learning and many more are driven by the power of data. Almost everything in this 21st century is a part of data analytics and it has made our lives much easier and faster by tracing out what is essential for our purpose from large volumes of data gathered. Various businesses using these applications gained a competitive advantage.

Data-driven applications like AI used by Walmart can help figure out the reasons behind the decrease in sales at particular outlets by the use of an internal analytics platform called the Flight Deck. It helps the associates in knowing what logic lies behind such losses and what can be done to avoid the same. AI is more than just an algorithm which detects the amounts of a product kept at the display in order to let the staff refill it. AI will help the store associates know more precisely where and when to restock products. Hence, they don’t have to constantly keep walking around in the store.

Data is considered a growing asset. Many businesses are using data analytics to solve more complex problems and in order to do so, it is necessary for such companies to gather more and more data. More reliable predictions are possible only with processing greater volumes of data. It is also important to keep track of all the previously stored data for better performance. Many companies began to invest a lot in storage because they have now seen the perks of data analytics.

Quantitative and Qualitative Data Analytics solutions for every business

By now, we understood that Data Analytics is a powerful technique to seek what is essential among the collected data. In this section, we can see how different types of data are analysed. Data is categorised as Quantitative or Qualitative depending on the type of research.

Quantitative Data Analytics:

Quantitative data refers to information collected from each individual of a large group regarding the opinions on definite topics of a problem, product or service. This type of data is a result of conducting surveys. Though only 20 – 25 per cent of the opinions are picked at random and that data is analysed using one of the various Quantitative Data Analytics Methods, accurate results are obtained if the procedure is followed by keeping in mind, certain tricks.

Data preparation:

Transforming the collected data into a piece of meaningful and understandable information is the very first step of Data preparation. This can be done by setting some ground rules like:

  • Participants must qualify certain criteria to join the Survey.
  • All the questions asked in the Survey must be answered.

The data must then be updated so as to make sure that no question is left unanswered. This can be achieved by filling in the same information existing in the previous record. Otherwise, records with empty cells are eliminated and new opinions are picked again. This is repeated until no errors can limit the analysis.

The data can finally be arranged and grouped into resulted categories. The grouping can be based on the region participates are from, their ages, their mother tongues, etc.

Quantitative data analytics methods:

Once the Data is prepared for Data analysis, one of the methods of Quantitative Analytics Methods such as Descriptive Statistics, Correlational or Inferential, Causal-Comparative also known as Quasi-Experimental design and Experimental Analytics can be used depending upon the research objective. Two most commonly used methods are described below:

  • Descriptive Analysis is useful when the opinions are not generalized to large groups just by picking a small per cent of the survey. It deals with statistical methods such as mean, median, variance, frequency and expectations.
  • Inferential Analysis is utilized to the fullest if similarities between opinions are required. The opinions are then generalized over a group by the techniques of correlation and study of variance.

Qualitative Data Analytics:

Data obtained by exploration can be interpreted using Qualitative data analytics. The whole process is like a loop. Data is collected through research and is processed to give the gist which is compared with new information to identify patterns and the results are updated eventually.

Data Preparation and Basic Analysis:

The data is collected from several sources such as social media platforms, customer feedbacks, and various solutions are found for different problems. A pattern or connection between these solutions can lead us to a broad idea. Also, the same solutions can be given priority for a reason that many users are following that solution the most.

Finding Patterns:

Researchers go through the data gathered thoroughly in order to find synonyms and recurring words. Finding certain keywords can also create a theme. These are word-based methods to model patterns. There are other ways also, like defining the pros and cons of a subject. This way, one can compare and contrast opinions.

Qualitative Data Analytics methods:

There are several methods to analyse data obtained through exploration. Some of the most commonly used methods are content analysis, narrative analysis, discourse analysis, etc. Each of these has to be chosen depending on the format of the collected data.

These methods help a business function better through the immense insights and the decisions that they can take for the betterment and exponential growth.

Data Analytics and Business Empires of tomorrow

It is crucial for any business to know how to increase efficiency in order to set bars for their competitors. In order to do so, the organizations must understand the requirements of their customers and hence, satisfy them before the competitors. Taking opinions for this reason from each of the customers is not feasible until data is implemented.

Efficiency is achieved through extensive use of Data Analytics. More than three-quarters of the global businesses have begun to use it and have got enormous benefits out of it. Data Analytics has also taken over the conventional methods in healthcare and marketing sectors, hence reducing the complexities confronted by the digital world.

Different Types of Data Analytics

Depending on the type of research and format of the data collected, there are four major types of Data Analytics and here is how they are employed to analyse all of the client data:

Descriptive Analytics:

Descriptive Analytics transforms raw data into detailed information that humans can understand. This type of Analytics generally uses past data and draws interpretations which can be used to improve strategies for future analysis.

Diagnostic Analytics:

In organizations with large amounts of data, diagnostic analytics is used to dive deep into available information in order to arrive at the source of a given issue.

Predictive Analysis:

As the name suggests, predictive analytics is used to forecast the occurrences of events based on the previously handled data. The probability of when the event can occur can also be evaluated using such analytics. Use of such analytics can also be found in apps like Workout apps, water drinking reminder apps, etc.

Prescriptive Analysis:

A step by step solution for any problem is found using prescriptive analytics. This can be observed in applications related to routing such as Google maps.

Response Informatics: A Data Science Laboratory:

We at Response Informatics ensure to guide and solve the queries of our clients as quickly as possible. Thanks to our automated features of Data Analytics, which enables us to manage and get through large amounts of raw data from clients with great speed and accuracy.

Our team of highly experienced and enthusiastic industry professionals can easily tackle complex data analytics problems.

Enterprise Resource Planning

From offering better interconnectivity and communication between departments to smoother start-to-finish operations, Enterprise Resource Planning or ERP plays a crucial role. It refers to the unification of various resources of an organization into a single computing system. This would eventually lead to meet the demands of all the various departments of that organization.

Modules, a quintessential part of ERP, are the core software components that focus on important business areas such as finance and accounting, customer relationship management, HR, production and materials management, and supply chain management.

ERP software vs traditional database management systems

ERP software modules access information from a central database and share this with all the other modules in a given business process. By using Enterprise resource planning, the organizations tend to update the information without having to make double entries. Enabling great collaboration and accuracy between departments is one of the many benefits offered by ERP.

ERP can be implemented either on cloud or on premises or even on a combination of two, called a hybrid. With the coming of the cloud versions, all the myths associated with ERP has been entirely resolved. Talking about instances, people earlier found ERP to be expensive and monolithic, but now the latest versions enable easier deployments.

The advanced ERP systems offering next generation capabilities tend to foster digital transformation and that too at a quick pace. Businesses generally rely upon an ERP system when they need their unifying capabilities to enable growth. With the advancement in technology, the definition of ERP has started to vary from one vendor to another.

Benefits of ERP systems

Apart from information sharing and standardization, Enterprise Resource Planning has a plethora of other benefits as well. They can make any cross-departmental business process easier to manage on a daily basis as their components can share data more easily than a stand-alone targeted software. When it comes to enlisting the benefits of ERP software, the list is endless.


  • Improves process efficiency


By eliminating repetitive process and greatly reducing the need to manually enter information, ERP software has the ability to improve the efficiency of any process to a great extent. It enables the companies to collect data conveniently and efficiently thereby, streamlining the processes in an organized manner.

  • Allows collaboration of departments

How lousy it gets if each department functions separately from one another. The most crucial part of a business is collaboration between departments and that can be attained only if businesses use an ERP software. It allows the data to be centralized and consistent that diminishes any chances of departments not working together.

  • Offers accurate forecasting

Enterprise resource planning allows its users to create accurate forecasts by providing them with apt tools. Businesses can make realistic estimates as the information within ERP is as accurate as possible.

  • Cost saving

ERP software reduces operational and administrative costs with one source of accurate and real-time information. It allows the managers of an organization or a business to prevent disruptions and delays, proactively manage operations and break up information logjams. This enables the users to take decisions at a quicker pace.

  • Allows streamlining of processes

With the growing of manufacturers, their operations become more and more complex. Any kind of manufacturing software automates business operations, providing accurate and real time information to anyone who utilizes this software. ERM is the best way to optimize and streamline business operations as it helps users to navigate complex processes, to prevent data re-entry and to improve functions such as order completion, production and delivery.

  • Increases mobility

The best part of using an ERP software is that it allows its users to have access to a centralized database from anywhere they work.


  • Allows customized reporting


Reporting has become easier and more comfortable with the coming of ERP software. It makes responding to complex data requests easier than ever before.

  • Offers data reliability

ERP provides reliable data that can be accessed easily from different locations and through multiple devices. Apart from improving data accuracy and consistency, ERP allows security through firewalls.

Advantages of setting up an ERP system for your business


  • Enables better reporting and planning of operations


  • Provides a unified system, especially designed to lower end-user training costs and IT-related costs.
  • Allows saving money by streamlining various processes.
  • Offers data security and better compliance, along with improved data, backup and the ability to control user rights.
  • Enables wide visibility into the myriad areas of the businesses

Choosing an ERP software solution

The ERP buying process involves uncertainty about vendor capabilities and complex customization requests. Therefore, the companies have to be very cautious of who they choose as an ERP software provider. Seeking a third party becomes essential especially when you are dealing with enterprise vendors.

Why choose Response Informatics?

There is a plethora of ERP software providers that promise you to offer the best services at an exclusive price range. But, when it comes to unification of various processes and offering data reliability, you have to be very cautious of who you choose.

At Response Informatics, we strive to provide our clients with only the best Enterprise resource planning solutions. We understand how important it is for any organization to improve process efficiency and productivity.

Thanks to our ever-updating ideologies that we are able to target both small businesses and huge enterprises efficiently. With over 12 years of working towards increasing interconnectivity and communication between different departments, we have attained expertise in streamlining all sort of operations.


Always Be Safe than Sorry

Work and Sleep at Peace With Our Cutting Edge Cyber Security Solutions 

The need for Cybersecurity in the 21st century:

Ethernet users nowadays can easily be tricked into making a window for vulnerable usage of personal information. Access to such information is made possible by forcing the user to download malicious content onto their computers from the internet. Malicious content generally comes in many software forms such as spyware, scareware, ransomware, etc. all of which collect sensitive information by getting access to personal computers.

Other security issues are Denial-of-Service(DoS) attacks and Phishing. DoS attacks are intended to stop particular users from using distinct computer resources. Phishing refers to extracting login credentials through legitimate appearing webpages and emails. These attacks are considered serious and known as cybercrime if implemented purposely in greed or profit.

Each of the security issues is overcome in a different way. For example, TCP/IP protocols are guarded by a set of security extensions called IPsec(Internet Protocol Security) while finance related websites send OTP(One Time Password) to its users that lasts for 15 seconds for making any transaction. The different ways of overcoming the security issues are classified under cybersecurity.

It is important to know that it is very complex and at times impossible to retrieve the data lost due to cybercrime. Also, it is more manageable to install security suites and antivirus software as a part of cybersecurity; as they say, “prevention is better than cure”.

The data stored is usually personal details and financial information and these two pieces of learning are a great opportunity for cybercrime to take place. It is hence a good practice to use cybersecurity technologies in order to avoid such loss of information. Also, every organization has its confidential and sensitive information. Nowadays, such information can be carried in just an inch long flat storage devices or files can even be transferred online in no time. Anyone can gain access if cybersecurity is not established correctly.

What is Cyber espionage:

Cyber espionage refers to illegal access to classified information. Third parties can sneak into the libraries of large organizations in order to get a market advantage or competitive insight. Intelligent bureaus of one country can set a spy in other countries in order to sabotage weaponry and arms of defence forces of the rival nation.

These attacks happen quickly and often go unnoticed until the most damage is done. It is super important to spot it and also stop it in no time.

How to protect yourself from Cybercrime and Corporate Cyberespionage

Since Information Technology is a crucial part of the defence forces of a nation, any cybercrime can cause an unplanned interruption or reduction in the quality of services which directly affect the flow of information and hence, could compromise a nation’s strength to operate. The drastic increase in cybercrime is a sign for us to draw our attention towards protecting ourselves from it by following certain tips such as:

  • It is important to know our vulnerabilities and fix them with strong defence strategies, keeping in mind that these are the entities that could attack you very fast.
  • It is important for the organization to be ready to prevent any crimes. If intrusion already began, it is crucial to respond to the attack as immediately as possible.
  • Try to differentiate between what is more worth it. Protecting the most important files first is essential.

Some companies are not satisfied with the information gathered from open resources and desire to know what the competitors are up to. Corporate cyberespionage can be a consequence of such situations. Also, it is often performed by insiders who have access to sensitive data and it is difficult to identify such actions from their normal everyday activities.

The intention of corporate espionages is to get a hold of protected classified information belonging to the competitors through privileged access. They usually target trade secrets, client information, marketing strategies and financial data. These attacks can be avoided by taking certain measures like:

  • Conducting risk assessments and establishing effective security policies regularly decreases the chance of espionage.
  • Educating the staff on threats caused by cyber espionage helps in protecting sensitive information from being vulnerable.
  • Conducting periodic background checks and creating a proper termination procedure to keep a detailed check on what goes out of the company.
  • Letting the employees know how espionage directly affects the market value of the business can make them work in safer environments.

Various Preventions and Security Solutions

Believe it or not, cybercrime is a continuing threat and it keeps coming up creating different problems every day. It is essential that one must protect their devices by inculcating various prevention methods such as:

  • Use of strong passwords will lessen the chances of hacking into one’s system. Make sure to update passwords on a regular basis. Try to have creative and complicated passwords.
  • Installation of the latest operating system updates makes the system more immune to cybercrime because updated versions consist of programmed solutions of previous threats.
  • Protecting sensitive information through encryption prevents hacking during transmission of such data and make sure that a back up of classified information is readily available to avoid loss of information caused by cybercrime.

Some basic precautions must be taken when using the internet. The cyber attacks that come through the internet can generally be devastating and one must definitely go for security solutions to be on the safe side:

  • Use of Firewall blocks connections with unknown sites and hence keeps out of phishing.
  • Update your anti-virus software regularly in order to prevent viruses from infecting your computer.

Why Choose Response Informatics:

We at Response Informatics make use of Virtual Private Network to make sure all the data that leaves your device is strongly encrypted until it reaches the destination. We are more or less like the “cyber bodyguards” of data on your devices as well as your data on our cloud services.

We ensure to remind our clients and customers to modify their passwords periodically. We also pop up dialogue boxes warning you not to download content from unknown servers or sites. It is necessary that we do not let our clients open any window for vulnerability. Thanks to our innovative features that are used for detecting, analysis and troubleshooting of cybercrime.

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